PrizePicks Announces Partnership with the North Carolina Courage of the National Women's Soccer League
DFS Operator Becomes First Fantasy Sports Company to Partner with Team in NWSL
ATLANTA, GA (Aug. 1, 2023) - PrizePicks, the largest fantasy sports operator in North America, announced today that the company has signed a partnership agreement with the North Carolina Courage, a leading team within the National Women's Soccer League (NWSL). As part of the partnership, the two companies will work on joint marketing efforts including co-social media promotion. PrizePicks is the first fantasy sports operator to partner with a team in the NWSL.
"I want to thank the Women's Sports Club for their continued mission to increase investment in women's sports and for helping spark this first-of-its-kind partnership with the NC Courage," said PrizePicks Co-Founder & CEO Adam Wexler. "It is no secret that women's sports are on a major rise, particularly evident by the strong viewership in this year's Women's World Cup. We pride ourselves on being innovative and hope that others in the sports entertainment industry will follow our commitment to investment in women's sports."
The partnership comes after PrizePicks became an official member of Sports Innovation Lab's Women's Sports Club, powered by Ally. The Women's Sports Club was designed to accelerate the media investment being made into women's sports by connecting decision-makers from across the industry. Members include brands such as Ally, Nike, Coca-Cola, Gatorade, Michelob Ultra, properties such as WNBA, LPGA, NWSL, World Surf League, and media platforms including Women's Sports Network, Just Women's Sports, Roku and more.
"PrizePicks' commitment to women's sports through their Courage partnership demonstrates their leadership in the high-value emerging market that is women's sports daily fantasy," said Sports Innovation Lab CMO Gina Waldhorn. "They're pioneering in a space that's not only important to helping the broader sports market reach gender equality, but which is strategic business imperative."
The North Carolina Courage, founded in 2017, are based in Cary, North Carolina and play their home games at WakeMed Soccer Park. Among the most successful clubs in the NWSL, the Courage are two-time NWSL Champions, three-time NWSL Shield winners, 2018 ICC Champions and 2022 Challenge Cup Champions. This year's team has continued the winning tradition, currently atop both the NWSL regular season table and the Eastern Division in the UKG NWSL Challenge Cup. Six of the team's players are also showcasing their talents at the Women's World Cup this month.
"The growth of professional women's sports and the intentional investment by corporate partners go hand-in-hand. PrizePicks' commitment to the Women's Sports Club demonstrates a clear understanding of this importance and we are delighted to associate with a company that values the growth of the Courage and women's sports across the board. We look forward to a fruitful partnership that will benefit all parties in both the short and long term," said Courage president Francie Gottsegen.
For PrizePicks, the partnership demonstrates its commitment to supporting women's sports teams and leagues. PrizePicks has also seen explosive adoption of its portfolio of women's fantasy sports markets, which includes NWSL, WNBA, women's tennis, golf and soccer, growing over 300% over the past year.
For more information and for future company updates, follow @PrizePicks on Linkedin.
PrizePicks is the largest skill-based daily fantasy sports operator and the fastest-growing sports company in North America according to the 2023 Inc. 5000 rankings. Recognized as the Fantasy Sports Business of the Year by the Fantasy Sports & Gaming Association and as the Fantasy/DFS Operator of the Year by EGR North America, PrizePicks is a fun, fast and simple version of daily fantasy sports. Founded and headquartered in Atlanta, GA, the company was recently recognized as a Top Workplace by the Atlanta Journal Constitution. For more information, visit www.prizepicks.com.
About North Carolina Courage
The North Carolina Courage are a Division I professional women's soccer team and are in their seventh season of play in the National Women's Soccer League (NWSL). The team was established in January 2017 after owner Steve Malik acquired the Western New York Flash following their 2016 NWSL Championship Season and moved the team to North Carolina. Since relocating to Raleigh, the NC Courage have won three NWSL Shields, the inaugural Women's ICC Championship, the 2018 and 2019 NWSL Championships and, most recently, the 2022 Challenge Cup. For live game updates and more information on the NC Courage, follow us on Twitter, Instagram and Facebook. Courage individual game tickets at WakeMed Soccer Park in Cary, North Carolina, can be found here.
About Sports Innovation Lab
Sports Innovation Lab is a fan intelligence and market research company that helps the worlds leading sports organizations acquire the fan of the future - the Fluid Fan™ - and maximize their value. We collect and analyze observational data on what fans buy, watch, and how they behave, then provide analysis and strategic interpretation of that data to world-class clients such as the NFL, NHL, FIFA, Google, Facebook, Coca-Cola, Visa, and PUMA. Learn more at sportsilab.com.