the logo
Picks are at the core of what we do, and the action that gets you into the action.
Picks may be what we do, but the Community makes us who we are.
The Sweat makes sports better – heart pounding finishes and heartbreaking upsets. We’re here for it all.
The Primary Full Mark
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Pushin’ P
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Logotype
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typography
Aktiv Grotesk
Our designated primary font for use in headlines and body copy is Aktiv Grotesk. This versatile font offers multiple weights and styles, with particular emphasis on Extended variants across our brand.
Download Aktiv GroteskBrick
Think of Brick like the Migos – Gang – It’s here to hype you up.Use it sparingly and layer it with Aktiv. Brick should never be the sole font used in our creative. Brick should always feel organic and natural, like a tag on a train car or building. Should be used from the POV of a graffiti artist. We want energy but through simplicity. When it is used, rotate it close to 4°.
Download Brickvisual examples
