colors

Groovy, funkadelic color palette inspired and named after ATL’s most iconic duo – Outkast.

Stankonia
HEX
#8000FF
RGB
128, 0, 255
Pantone
266 C
ATLien
HEX
#6EFF00
RGB
110, 255, 0
Pantone
802 C
So Fresh
HEX
#050614
RGB
5, 6, 20
Pantone
266 C
So Clean
HEX
#FBF9FF
RGB
251, 249, 255
Pantone
11-0700 TCX

typography

Aktiv Grotesk

Our designated primary font for use in headlines and body copy is Aktiv Grotesk. This versatile font offers multiple weights and styles, with particular emphasis on Extended variants across our brand.

Download Aktiv Grotesk

Brick

Think of Brick like the Migos – Gang – It’s here to hype you up.Use it sparingly and layer it with Aktiv. Brick should never be the sole font used in our creative. Brick should always feel organic and natural, like a tag on a train car or building. Should be used from the POV of a graffiti artist. We want energy but through simplicity. When it is used, rotate it close to 4°.

Download Brick

visual examples

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